Once he’d taken the job, Ripplinger took stock of the state of affairs. “I also have a passion for business - and I know that people with passion just can’t fail.” “I was originally only going to be a consultant for the company, but Jim was such a great salesman and has such a passion for business,” Ripplinger says. He often makes his way into the office each morning in a collared shirt and sport coat, but he’ll roll up his sleeves in a heartbeat and get to work in the shop if needed. “I’m all about technology,” says Ripplinger, an accomplished woodworker and businessman who deftly embodies both sides of his role at i.M. Ripplinger was brought aboard in 2013 to bring the woodworking side of the business up to speed by implementing technology, hiring project managers, and ensuring that beautiful designs become functional reality.
In 2010, he expanded his business to include millwork, then moved into a 40,000 square-foot building and populated it with a staff of 20. CABINET VISION has everything – the modeling, the drawing, and the parametrics.”
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"After learning CABINET VISION, I would rather use it than any other software because you can do anything with it. He eventually realized that, were he able to offer both graphics and millwork under one roof, it would be a significant benefit to his customers. He ultimately diversified and began applying his graphics to custom millwork manufactured by other companies. The company’s owner, Jim Whitehead, got his start by developing a custom snowboard graphic product that allowed riders to create their own snowboard designs. Specialty graphics customers also include the Detroit Zoo and the Detroit Grand Prix, and some of the company’s work has been featured on the Chrysler Building. Branded, which counts among its clients Rolls Royce, BMW, Aston Martin, Audi, Ferrari, Jaguar Land Rover, and Maserati. Producing high quality, custom designs that all but ooze luxury is all in a day’s work at i.M. We want them to feel pampered - and we want them to stay.”
“Our work is about giving automotive customers a unique experience when they visit a showroom. “A lot of our business is in the high-end automotive showrooms on the east and west coasts,” says Steven Ripplinger, vice president of program development for i.M. Branded is a one-stop shop primarily for high-end automotive OEMs and dealerships in support of corporate-identity programs. Branded has built a thriving business of helping clients create impressions that lead to sales and satisfied customers.Īs a custom millwork and graphics company, based in Rochester, Mich., i.M. We get only one chance to make a first impression, which is why i.M. Branded pushes the boundaries of CABINET VISION to manufacture its custom millwork and cabinetry
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